Ian Armitage

What are you passionate about?

I am passionate about empowering the younger generation with the essential tools of knowledge, resilience and character needed to excel in life. I’ve always tried to challenge that very English of phrases, “too clever by half”. You cannot be “too clever”, and we need to instil this value and drive in young people, through the schools they attend and opportunities they access.  

What are your greatest accomplishments?

During my 40+ years as an investor and director, I have built and expanded multiple high performing enterprises across many industries, from agriculture to technology, bio-science to nightclubs. But I was raised to “keep on keeping on”, and I’m happy to be in a position where I am continually learning, with a high bar to aim for. 

What do you love most about being part of The Key Group?

When I met the leadership and workforce at The Key, I fell in love with it. I had a similar experience at Arbor, and saw that they both had a great opportunity to support school leaders, which made me want to get involved. They are great people who make a lasting and positive difference.